Revolutionary Australian technology that can guarantee the comfort of wool to the consumer will go on sale to the world at a major global textile and manufacturing showcase in Shanghai this week.
Prickle, itch and allergies are some of the reasons given by consumers for avoiding purchasing wool garments. Now new technology has been developed to objectively measure the comfort and handle of next-to-skin wool products, thereby restoring retailer and consumer trust. Charlotte Rogers finds out more.
The Wool ComfortMeter and Wool HandleMeter will be on display at the ITMA ASIA + CITME 2014 exhibition in Shanghai, China from 16 - 20 June 2014.
Blue-sky research aimed at guaranteeing the comfort of wool to the consumer is now a commercial reality, with the Australian Wool Testing Authority (AWTA) taking over the marketing and manufacturing of the Wool ComfortMeter and Wool HandleMeter.
The next-to-skin wool knitwear trade is set to be revolutionised by two ground-breaking new fabric testing devices, the Wool ComfortMeter and Wool HandleMeter, which are now available for commercial use through the Australian Wool Testing Authority (AWTA).
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